Client Profile: Valorie Burton

swsd1Valorie Burton is a bestselling author, speaker, and life coach, who is dedicated to helping people get unstuck and be unstoppable in every area of life. She is also the founder of The Coaching and Positive Psychology (CaPP) Institute, and has served as a Certified Personal and Executive Coach to hundreds of clients in over 40 states and ten countries.

The relationship between RedShift and Valorie Burton began in January 2016. We were brought in to help Burton with a redesign of her current website (valorieburton.com), and to help with the creation and execution of her upcoming project: Successful Women’s Academy (SWA). The first items on the agenda were a total rebranding, including new colors and a new logo. We have since been assisting with her marketing and print materials, as well as attending her speaking events to help with promotion.

Burton’s latest book (her 11th) was released on November 1. Also on that day, Burton appeared on The Today Show with Kathie Lee and Hoda to discuss “Successful Women Speak Differently.” To see the book landing page we designed for her, visit speakdifferently.com.

 

Burton has appeared numerous times on the Today Show, Dr. Oz, CNN, HLN and hundreds of other radio and television shows. She has also co-hosted two national television programs, The Potter’s Touch with T.D. Jakes and Aspiring Women, which won two regional Emmy nominations. She has written for Oprah Magazine, Essence, Ebony, Woman’s Day, and many more.

RedShift makes frequent trips to Peachtree City, GA, to meet with Burton and collaborate with her team at their office. For more information, visit valorieburton.com, which will be unveling a new look very soon!

The RedShift Process

The RedShift Process

Created in 2013, RedShift was formed to help businesses grow. We help companies further their impact in the marketplace for the purpose of strong and healthy market growth.

Our solution is simple. Creative strategy, design, and management of digital, physical and internet marketing initiatives.

Our goal is to bring tailored and effective solutions in strategy and creativity.

The RED process consists of three objectives:

1. Research the problem.
Research ensures the viability, creativity, and success of your initiatives. Years of experience guide our research and planning process and will help differentiate your project from others.

2. Execute a solution.
Our branding, print and digital design projects are compliant, accessible, responsive, and use the most widely accepted tools available today. We believe in being effective with each marketing dollar you spend.

3. Deliver with excellence.
RedShift is committed to developing solutions, executing with creativity, and delivering with market potency.

We know that it’s all about the deliverable. There are no perfect projects or people, but our priority is to get the job done right, on time, and on budget.

Every project we take on focuses on the uniqueness of each client we serve. Our clients include authors, public speakers, home remodeling companies, wedding and event planners, dentist, security companies, retailers, churches, non-profits and more.

Our services include:

  • Internet Marketing Consulting
  • Brand Management / Development
  • Business Efficiency & Management
  • Custom Web Design / Development
  • Graphic Design
  • Event Planning / Management
  • SEM / Campaigns / Ad Development
  • Analytics / Social Media

Our other companies:

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Acorn Press
(http://acornpress.co)
Providing professional and affordable web presence for your business, product or event that you can grow forever.

Adopt A Press logo
Adopt-A-Press
(http://adoptapress.com)
Providing hosting, maintenance, theme & plugin updates, backups, and advice.

[HAM] Bham Press-Branding-01
Bham Press
(http://bhampress.com)
Print Design/ Print Fulfillment

Contact us today to see how we can help you!
Phone: (205) 614-3001
Email: info@thinkred.co
Web: www.thinkred.co

The CaPP Institute

Successful Women’s Academy (SWA)

ABOUT THE PROJECT

Another part of the Inspire Inc. family, Valorie Burton asked us to create this from scatch. This included logo, website built from the ground up, lessons and more.

OUR ROLE

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A step in the right direction

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio. Curabitur et enim cursus, auctor purus sit amet, ultricies risus. Duis eu pretium ipsum. Aenean malesuada aliquam bibendum. Integer eu nunc in turpis consectetur molestie. Aliquam vitae mi eros. Nulla facilisi.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio.

Valorie Burton

Valorie Burton.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio. Curabitur et enim cursus, auctor purus sit amet, ultricies risus. Duis eu pretium ipsum. Aenean malesuada aliquam bibendum. Integer eu nunc in turpis consectetur molestie. Aliquam vitae mi eros. Nulla facilisi.

ABOUT THE PROJECT

The relationship between RedShift and Valorie Burton began in January 2016.

We were brought in to help with a redesign of her current website (valorieburton.com), and to assist in the creation and execution of her upcoming project: Successful Women’s Academy (SWA). We have since added helping with her marketing and print materials, as well as with photo shoot and attending her speaking events to help with promotion.

We travel often to Peachtree City, GA, to meet with Burton and her team at their office.

OUR ROLE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio. Curabitur et enim cursus, auctor purus sit amet, ultricies risus. Duis eu pretium ipsum. Aenean malesuada aliquam bibendum. Integer eu nunc in turpis consectetur molestie. Aliquam vitae mi eros. Nulla facilisi.

A step in the right direction

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio. Curabitur et enim cursus, auctor purus sit amet, ultricies risus. Duis eu pretium ipsum. Aenean malesuada aliquam bibendum. Integer eu nunc in turpis consectetur molestie. Aliquam vitae mi eros. Nulla facilisi.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio.

Visual Composer Training

One of the best plugins created for WordPress in recent years in our opinion is Visual Composer by WPBakery. [Visit Site] This tool is used pervasively by RedShift systems for ease of management and to obtain control of high-end functionality and fluidity of design.

There are many tools and options in Visual Composer and therefore a need to stay up to date and educated on these tools to make sure your site stays current but also to ensure you are getting the best use of everything this plugin has to offer.

Training Videos For Visual Composer

Visual Composer

[TS-VCSC-Modal-Popup lightbox_effect=”simpleFade” lightbox_backlight_choice=”customized” lightbox_custom_background=”color” content_trigger=”icon” content_icon=”ts-awesome-video-camera” content_iconsize=”60″ content_iconcolor=”#660000″ content_title=”Visual Composer Training” content_tooltip_content=”View training video for Visual Composer” title=”Visual Composer Training”][/TS-VCSC-Modal-Popup]

Visual Composer Extensions

[TS-VCSC-Modal-Popup lightbox_backlight_choice=”customized” lightbox_custom_background=”color” content_trigger=”icon” content_icon=”ts-awesome-video-camera” content_iconsize=”60″ content_iconcolor=”#660000″ content_title=”VCE Extensions” content_tooltip_content=”View training video for VC Extensions” title=”VC Extensions”][/TS-VCSC-Modal-Popup]

Chelsea Creek Community Church

Chelsea Creek Community Church

Chelsea Creek Community Church is a thriving community of faith in the bedroom community of Chelsea Alabama, just 30 minutes south of Birmingham.  The brand of the church is built around their mission to “Love Well”.  Church communication and marketing exposure is a huge undertaking with a diversity of age groups, many moving pieces and multi-faceted activities and sub-brands.  Take a look at what we did to help Chelsea Creek grow their message and influence.

ABOUT THE PROJECT

Chelsea Creek Community Church is a recent addition to the Chelsea community in Alabama. The original web presence was designed as the church began and as the needs of the congregation changed, so did the brand direction and the way that is communicated.

OUR ROLE

The project was to consult, design, and create a cohesive brand presence in connection with the existing logo and slogan “Love Well”.   We delivered on this with a new website and graphic package for all areas of the organization.

Loving The Community

Along with an overarching brand treatment, RedShift created a cohesive graphic package for the communication of the mission including: Primary Website, event micro-sites, social media strategy, podcast management, billboards, screen graphics, video, and print design collateral RedShift also assisted with crafting an internal brand for membership and leadership development called “The Path”.

Web Design Before & After

ISNATT

ISNATT

ABOUT THE PROJECT

The International Society of Nuclear Air Treatment Technologies needed an update to their website and to feature information about their upcoming conference. We gave them a new, modern logo and a site featuring information and registration for their summer conference.

OUR ROLE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio. Curabitur et enim cursus, auctor purus sit amet, ultricies risus. Duis eu pretium ipsum. Aenean malesuada aliquam bibendum. Integer eu nunc in turpis consectetur molestie. Aliquam vitae mi eros. Nulla facilisi.

A step in the right direction

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio. Curabitur et enim cursus, auctor purus sit amet, ultricies risus. Duis eu pretium ipsum. Aenean malesuada aliquam bibendum. Integer eu nunc in turpis consectetur molestie. Aliquam vitae mi eros. Nulla facilisi.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut rutrum arcu. Phasellus elit velit, fermentum nec bibendum eu, aliquet in lectus. In ut hendrerit massa. Nullam at rutrum odio.

How To Set Correct Image Sizes in Word Press

Banner Images

There are two types of banner images in Acorn Press.  Banner Images as with all images should be set to 72DPi.

Home Page Banner: 1450px x 800px
Standard Banner: 1450px x 350px
Blog Featured Image (If Applicable): 800px x 533px

 

Body Images

Body images can be uploaded one size and then word press will scale them based on your desired size; small, medium, large, thumbnail. We recommend images not more that 1024px wide for body content images.  Most body content areas are 800px or smaller generally speaking.