Fine Cabin
Artists and artisans can be found all over the United States, if you know where to look. The problem is, as consumers, we don’t always know where to look – and that’s where Fine Cabin comes in. Fine Cabin is a small group of wanderers and seekers who have made it their mission to help local and independent artists gain a wider exposure through a dynamic online marketplace.
ABOUT THE PROJECT
Two years ago a vision was cast for a boutique style website that would serve the world with the goal of expanding the reach of handmade, one-of-a-kind art by providing a format for artists to sell and create their own website within a community of other artisans like themselves.
Membership would be based on a peer review panel that would allow the quality standards to be consistent and within the brand image. RedShift was brought in to help expand the reach of that brand and evaluate the business model that was just getting off the ground.
OUR ROLE
Our job was to evaluate the system and the business model to discover the best revenue generation model for the business. Also to manage the brand image and provide new opportunities to grow their influence among artists.
We did this through a series of evaluations and recommendations that have been implemented over the course of 12 months. This includes:
- Complete overhaul of sales model
- Re-tooling profit centers through strategic city engagements
- Significant modification of web presence and core programming
- Launching of responsive web design
- Brand management, slogans, messaging and print design
IN THEIR WORDS
“Fine Cabin had been struggling with developers who made promises and demands that they could not keep. Finding Redshift Creative last year was the turning point for our business. From the very beginning of our affiliation, the team of Redshift developed a comprehensive strategy for marketing and improving our newly launched website. With the help of Redshift we have been able to grow our audience and now have a marketing roadmap to guide Fine Cabin. I would highly recommend Redshift Creative for projects both large and small. They have the expertise and talent to grow your business.”
– Britton Neal
One of the most comprehensive projects we have undertaken.
The project grew from an initial evaluation to a deep dive into a relationship that has fostered a great deal of trust and faith in the process RedShift proposes.
This project challenged RedShift to take a highly complex system and make it better both in design and programming. All while re-tooling the entire business model and seeking to grow sales in the process.
The new site and new sales model are just now getting underway and the early results are promising. We hope to see Fine Cabin influencing the market for many years to come. We plan on being there to see it happen.